Hey all,
We’re only half joking about the title of the newsletter because it’s been a busy busy busy month at Aramse HQ! This is going to be a long one because there’s lots to get through, so strap in. We’ll make it worth your while.
I. Products
1. SOFI 72
We’re stocked out for now, but we are working to open pre-orders for the next batch in a few weeks. The best way to find out when we’re restocked is by signing up for the mailing list here.
If you ordered the batch #1, shipping has begun! We had to take a 3 day hiatus due to the holiday season in India, but we’re raring to go right after. Batch #2 will begin shipping mid-October.
2. The Coffee Journal
It’s been surreal to see what started as a little idea and conversation with artist Manali Patil, transform into a successful crowdfunded campaign as the The Coffee Journal, and eventually making it on to the world stage as gifts for WBC and WBrC finalists! If you take a peek at the finalist photos on stage, try to spot TCJ like a Where’s Waldo exercise :) If you don’t know what The Coffee Journal is all about, you can read up about it here.
3. Drinkware!
Our first-ever product launch back in January was cappuccino cups. After an excellent first-run which we stocked out of quickly, our potter partner moved on, leaving us with a less-than-ideal second batch. We were crushed. The finish was simply not up to mark, and neither was the drinking experience and dynamics, so we refunded all second batch orders. If you know anything about us by now, it’s that we’re like scrappy terriers — in the face of a challenge, we just don’t give up! Ha ha, so we’ve partnered with a brand new pottery studio that we’re PUMPED about. They’re established, transparent and fun to work with and we will do our partner reveal soon. We’re filming the whole process and are excited to take you on a BTS journey so you can see what goes into making these!
The new Classic Cappuccino Cups are 2.0 in every facet — it’s single tone inside and out, improving the finish and overall quality; the sizes are more consistent and the base is now rounded making latte pours even sexier! We’re doing them in two colours — a light sea green, and a dark grey speckled with moss green. We’ve attached one photo as a little tease/eye candy. These are launching soon, so be sure to click on the link below to get notified when they’re live. You can get them in one colour, or mix and match. We think they are beeeeeeyootiful, and we can ensure your holiday gifting is now sorted!
II. Content
Our latest video is about SOFI — it’s a practical brew guide, has an awesome game-changing technique, and also includes a brief history and story about why we are so passionate about this little brewer. As always, these videos and all content we put out take a TON of time and effort, so if you aren’t subscribed to our YouTube channel already, please take a moment and do so here.
III. Subscription
If you are currently in India, we have a surprise for you this International Coffee Day! Between October 1st - 3rd, we are offering 15% off your first bag of coffee on our subscription! Simply click here to sign up and your discount will be automatically applied. And don’t forget that you can now gift a subscription or refer a friend.