Welcome to March madness! tl;dr: subscribe to our YouTube channel, there’s lots of new videos coming out; if you’re in India be sure to sign up for our virtual tasting — we’re building a real fun community (more below).
I. Content
YouTube
Did you know only 15% (!) of our views are from our YouTube subscribers, so please take a second and subscribe if you haven’t already — it really helps with the algorithm. We’ve been busy tinkering with gadgets this month so here are two product reviews to fuel your gear cravings.
Bellman Stovetop Steamer — Check it! Because you know we’re all about that manual… could this be the missing piece of the puzzle if you own a manual lever machine and you’re into milk based drinks?
Tricolate — This is one of the most interesting brewers we’ve come across in a while. It promises to solve most of the issues that other pour over drippers are prone to, but does it deliver? Find out in our in-depth review of this rather unique product.
II. Product
This has been a tough pill to swallow — our second batch of cups was unfortunately just not up to the mark, and we had to make the difficult decision to reject the lot. We appreciate the trust you place in us, and want to stand by the quality of products we deliver to you. We are learning from every misstep, and our next product will have measures in place to ensure this doesn’t happen again. For now, we are sold out on both sea green and white and are happy to report that customers are loving them — thank you for sending and tagging us in your pics!
III. Updates (India only… for now, unfortch)
Subscription
We’ve been on a cupping frenzy, and are stoked to be sending out lots of new coffees. We get asked all the time about ways to develop your palate, and trying different coffees is one of the best ways to do that. Our subscription gives you access to the best roasters across India, and we do the hard work of filtering through them. No hidden costs and honestly, once you sign up you never have to think about which coffee to order again. Bt-dubs, we also have lots of flexi payment options now, like the prepaid feature.
Events
Lots of you have written to us over the past year about doing a virtual cupping and after ironing out all the logistics, it’s finally here! Edition 1 features five coffees from a mystery roaster, so mark your calendars for April 17th, 2022. (The deadline to purchase the Mystery Cupping Kit is April 3rd).
This is the first event of its kind in India and we’re excited to be building a cupping community that tastes coffees from different farms and different roasters. We have a really fun session planned! We’re also limiting slots to keep this one intimate, and will allow for a Q&A after.
We’ll sift through so much of the bullsh*t that’s associated with tasting coffee these days. It’ll be light, fun and packed with useful information — whether you’re a home enthusiast or someone who is looking to work in coffee professionally. Also, how cool is it that we don’t have to be in the same town, city or region, but can come together as a community of coffee lovers who recognise coffee is more than just a drink. It’s exactly that, a way to bring people together.
Until April… some updates from us
So what have we been up to? Spring has sprung and we’re enjoying the burst of colour in our garden. It’s been a busy month for us — mostly work, but we also went away for a long weekend, our first holiday in 2 years! We needed to practice what we preach, and so yup, we relaxed…ārāmse.
We have a new product launch in April (India & international!) — so, stay tuned. Until then, brew ārāmse.
Namisha & Raghunath