July Newsletter: Exciting new launch! And...

...addressing the June bug

First up, we’re really sorry we skipped June’s newsletter. We were in London after nearly 3 years (second home, what?!) aaaand we got Covid. Thankfully, it was largely mild, but it still set us back a few weeks and we’re now finally back into the swing of things. We aim to make up for a lot in July’s newsletter (which is going to >1000 people! 🥳), so stick with us till the end. Let’s dive in!

I. Products

We have some very exciting updates that we have been waiting a looong time to unveil!

1. SOFI 72 (NEW LAUNCH!) 🎉🎉🎉

At long last, we have launched ārāmse’s v1.0 of the South Indian filter — SOFI 72 and we’re already SOLD OUT! We are hoping to release batch #2 in the fall, so click on the button below to be added to the waitlist. Made in food-grade stainless steel, the 72mm diameter is the perfect size for up to 2 cups of coffee. Available exclusively in an elegant matte finish, each box comes with a WDT tool and heat resistant band. Every piece has been QC’ed. With standardised sizing and extensive testing, we are excited for a new era of innovation in recipes, and brewing with SOFI across the globe!

2. The Coffee Journal

We have begun shipping out The Coffee Journal and all Super Early Bird and Patreon orders are on their way! We’re going to have it up on Indiegogo for another few weeks after which it will be available exclusively on our website.

SPECIAL FEATURE

Our friends at IMNOTABARISTA launch the first ever dual-burr hand grinder, Momentem, on Aug 02 on Indiegogo! Be sure to support them and spread the word!

II. Content

YouTube

🥳We’ve moved into a new studio!! This has been a huge milestone for us as Covid forced us to work out of home exclusively and we’d outgrown the space a little while ago. Now, we’re a lot more focused, have better audio and can put out content a lot more consistently.

We have 1 video up for July:

K-Max — Is this the hand grinder that dethrones the Comandante? Click below to find out.

To make up for our silence in June, here are the videos we put out:

1. Sanremo Cube — is this gorgeous looking home espresso machine all beauty and no substance?

2. 5 Coffee Tips You Should Not Ignore — Home brewing is here to stay and simple tips and tricks can really elevate both your brewing and drinking experience.

That’s it for this one folks! We have tons of exciting stuff in the works — new videos, experiments, products and more! — and can’t wait to share it with you all. So until August, brew ārāmse.

Namisha & Raghunath